Schedule
In addition to keynote presentations by four national communications trendsetters, Communications Conference 2010 features four actionable breakout tracks:
- Your Story: presentations and panel discussions of issues affecting public relations practitioners, marketers and others who are reaching external audiences
- Your Employees: covering the latest issues affecting internal and employee communications pros
- Your Leadership: how do we enhance our abilities to influence management and implement new communications strategies in our organizations
- Yourself: Career-building skills and topics for today’s communications pros
| Track #1: Your Story |
Track #2: Your Employees |
Track #3: Your Leadership |
Track #4: Yourself |
|
|---|---|---|---|---|
| 7:30-8:00am | Registration and Continental Breakfast | |||
| 8:00-9:00am | Keynote: Chris Brogan, President, New Marketing Labs - “The Rise of the Trust Agents” | |||
| 9:15-10:15am | International Public Relations: Communicating Across Cultures (Mike McDermott, International Public Relations Counsel) |
Success Blend: Mixing Social Media with “Old School” Communications (Karen Watts, Principal, Karen Watts Consulting) |
Interpreting the Edelman Trust Barometer: Building Trust (Terri Nopp, Deputy General Manager, Edelman Northwest) |
Developing Your Job Search Strategy: Recession-era Job Tips and Tactics (Mara Woloshin, Principal, Woloshin Communications) |
| 10:30-11:30am | Creativity in Messaging (Betsy Henning, Alling Henning Associates, Inc. - AHA!) |
Making the Case for Corporate Intranets (Angela Clayton Schmidt, Regence Blue Cross/Blue Shield) | Corporate Social Responsibility (Rich Bruer, Principle, R. Bruer Company) |
Getting Hired in Portland: Panel Discussion on Local Workforce/Hiring Trends and Building Your Personal Brand (Christian Kaylor, Workforce Analyst, Worksource Oregon; Natalie Miller, Vice President for Business Development, Lee Hecht Harrison; Allyson Savage, Director of Marketing, Moonstruck Chocolate. Moderated by Moderated by Jen Barth, ) |
| 11:45-1:00pm | Luncheon/Keynote: Jim Signorelli, Founder/CEO ESW Partners, Chicago - “StorySelling: Telling and Selling Your Brand Story” |
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| 1:15-2:15pm | Telling your Story through Social Media: Panel Discussion (Julian Chadwick: Building Friends and Followers Hallie Janssen: Keyword research & optimization John Anthony Hartman: Integrating tools for efficiency Moderator: Carri Bugbee) |
Engaged to Win, The Surprising Secret to Extraordinary Employee Engagement (John Bernard, Managing Partner, Mass Ingenuity) |
The Art of the High Stakes Presentation: A Crash Course in Personal Impact (Jim Endicott, President, Distinction Communication, Inc.) |
Predicting Your Success: Acing Behavioral Interviews, An Interactive Workshop (Carie Strahorn, Director, Marcomm + Partnerships at Boly:Welch; and Debbie Zurow, Director, Professional Services at Boly:Welch) |
| 2:30-3:30pm | Keynote: Peter Shankman, Founder of HelpaReporter.com | |||
| 3:45pm | End-of-conference Reception | |||
*Schedule and speakers subject to change*
